- Understanding the FTC's Endorsement Guides🔍
- Does Your Business's Advertising Violate FTC Guidelines?🔍
- Truth or Consequences🔍
- A Year Later—Revisiting FTC's Updated Endorsement Guides🔍
- A Guide to Understanding FTC's Regulations for Endorsements and ...🔍
- FTC Unveils New Endorsement Guides and Proposed Rule on ...🔍
- FTC Revamps Endorsement Guidelines🔍
- Understanding the FTC Endorsement Guides Webinar Recording🔍
FTC's Endorsement Guides
Understanding the FTC's Endorsement Guides - Citruslabs
Endorsements must reflect the honest opinions, findings, beliefs, or experiences of the endorser. Misleading or unsubstantiated claims are not ...
Does Your Business's Advertising Violate FTC Guidelines?
The Endorsement Guides express the FTC's truth-in-advertising principle that endorsements must be honest and evidence-based.
Truth or Consequences: FTC Revised Endorsement Guides & Class ...
The FTC has updated its guidance on endorsement and testimonial advertising in an effort to more effectively deter deceptive advertising practices.
A Year Later—Revisiting FTC's Updated Endorsement Guides
Practical Takeaways · When working with influencers, advertisers must ensure that they are properly disclosing any material connections in a way ...
A Guide to Understanding FTC's Regulations for Endorsements and ...
It turns out that the Federal Trade Commission (FTC) is serious about the misuse of endorsements and testimonials in advertising.
FTC Unveils New Endorsement Guides and Proposed Rule on ...
The Endorsement Guides advise the public on advertising practices the Commission may view as unfair or deceptive in violation of Section 5 of the FTC Act.
FTC Revamps Endorsement Guidelines - Manning Fulton
Earlier this year, the Federal Trade Commission (“FTC”) released a set of revisions to its Guides Concerning Use of Endorsements and ...
Understanding the FTC Endorsement Guides Webinar Recording
WHAT The Guides Concerning the Use of Endorsements and Testimonials in Advertising (Guides) issued by the Federal Trade Commission (FTC) address the ...
The FTC announces it has finalized an updated version of its ...
The Endorsement Guides contain the FTC's latest formal guidance on what practices regarding the use of endorsements and testimonials the FTC considers to be ...
Deciphering the FTC's Updated Guidance for Advertisers - Quarles
On June 29, 2023, The Federal Trade Commission (FTC) announced the finalized version of the agency's updates to the Endorsement Guides and ...
As the national trade association for the consumer magazine industry, MPA represents more than. 500 magazine media brands that span a vast range of genres ...
Understanding the FTC's Endorsement Guidelines for Mortgage ...
In a nutshell, the FTC's Endorsement Guidelines are designed to ensure that endorsements and testimonials in advertising are truthful and not misleading. These ...
FTC Endorsement Guidelines - Creator Success Center - MagicLinks
The FTC requires influencers to clearly disclose their relationship with a brand when promoting or endorsing products or services. This disclosure must be ...
Influencers And Their Sponsors Must Follow FTC Endorsement ...
Any entity that hires an influencer should require the influencer to follow all FTC guidelines, if not spell out exactly how the influencer must ...
Federal Trade Commission Releases First Updates to Endorsement ...
The FTC announced in May 2022 that it was seeking public comments on proposed updates to the Endorsement Guides. The newly finalized Endorsement ...
An In-Depth Look at the FTC's Updates to the Endorsement Guides ...
The Federal Trade Commission finalized its updates to the Endorsement Guides and published the revised version on June 29, 2023.
Update on the FTC's Endorsement Guides - Covington & Burling LLP
Our expert team, including former FTC senior staff, will discuss the final revised Endorsement Guides, the proposed new Rule on the Use of ...
FTC Finalizes Updated Endorsement and Testimonial Guides
The Federal Trade Commission (FTC) has finalized its revised guidelines and released an updated set of FAQs to help guide the industry.
FTC Publishes Updated Endorsement Guides - Keller and Heckman
After an extended public comment period, the Federal Trade Commission (FTC) adopted revised Guides Concerning the Use of Endorsements and ...
FTC, SEC & FEC Resources & Updates - American Influencer Council
The FTC works to stop deceptive ads, and its Endorsement Guides go into detail about how advertisers and endorsers can stay on the right side of the law. If you ...