How Advertisers and Marketers Are Reacting to Google's Cookie Pivot

Experts Share Reaction On Google Keeping Third Party Cookies ...

While it may appear as a reprieve for advertisers who rely heavily on cookie-based tracking, the industry's trajectory towards enhanced privacy ...

This is what Google's third-party cookie phase-out means for ...

For marketers, the death of third-party cookies means less access to relevant data. Ads will be less well-targeted and therefore less relevant to customers.

Are Advertisers Prepared for the End of Third-Party Cookies?

Between that and the long lead time since Google's first announcement about third-party cookies, the digital marketing sphere has some ...

Google Delays Cookie Deprecation: What It Means for Digital ...

In the face of Google's decision to prolong the lifespan of third-party cookies, digital marketers find themselves at a crucial juncture. This ...

A month after Google started turning off third-party cookies in Chrome

In simpler terms, there aren't many ads being bought in Chrome without third-party cookies despite marketers being able to actually do so — ...

Google Sunsets Third-Party Cookies | What Contractors Need To ...

The shift away from third-party cookies signifies a pivotal moment in digital advertising. It challenges advertisers to innovate and adopt new ...

Brands react to Google's decision to keep third-party cookies

The latest announcement came as a relief to e-commerce brands and marketers who had been navigating amid uncertainty for years. After first ...

Google abandons cookieless Chrome: Ad experts say 'industry will ...

The third-party cookie continuation is welcome news for marketers, no matter what Google's motivations may be. “While many different options ...

'Their plan has failed': Industry reacts to Google's cookie u-turn

The move to keep cookies comes after several setbacks, with both digital advertisers and regulators expressing concerns about Google's proposed ...

Navigating the End of Third-Party Cookies in Digital Marketing

Digital marketing is on the cusp of a seismic shift. In 2025, Google will phase out third-party cookies on its Chrome browser.

Adrian Swinscoe on X: "Marketers React to Google's Cookie Pivot ...

Marketers React to Google's Cookie Pivot https://cmswire.com/digital-marketing/how-advertisers-and-marketers-are-reacting-to-googles-cookie ...

Industry Reaction To Google's Third-Party Cookie Delay

The longer runway will give advertisers and publishers more time to test post-third-party-cookie solutions, such as alternative IDs, contextual ...

Tracking Cookies are Dead: What Marketers Can Do About It - Invoca

The big question on all our minds is what marketers and advertisers will do without third-party cookies? Should you give up on marketing and ...

Google Says It Won't Be 'Deprecating Third-Party Cookies'... What ...

July 22, 2024 - Google pivots yet again to declare that third-party cookies will persist. What does this mean for brands and marketers that ...

What to Know About Google & Third-Party Cookies | Stella Rising

Google's recent announcement to maintain third-party cookies in its Chrome browser represents a significant pivot in its approach to online privacy.

Google keeps cookies: what the major reversal means for advertisers

Google's planned ad tech changes are being closely monitored by the U.K. Competition and Markets Authority, which has been receiving industry ...

Update: Google's Pivot on Third-Party Cookies and What It Means ...

Google's decision to retain third-party cookies in Chrome marks a significant shift in the digital marketing landscape.

Google's pivot on third-party cookie depreciation doesn't actually ...

No matter how it plays out for Chrome, it's critical that marketers continue to invest in tools and tactics that don't rely on third-party ...

Cookie Deprecation is Dead: What Should the Industry Do Now?

The recent news that Google will no longer be removing third-party cookies from Chrome brings mixed reactions. On one hand, it's important to ...

When the cookie crumbles: How are marketers gearing up for a ...

We can still use zero-party, first-party, and second-party cookies. Also, Ad platforms will evolve, as Google has now announced Google Ads Data ...