Impact of Vertical Line Extensions on Brand Attitudes and New ...

The impact of step-down line extension on consumer ... - HAL-SHS

To meet these new market trends, more and more companies have decided to stretch down brands. The vertical-line extension strategy is based on ...

Vertical line extension: a systematic review of research on upward ...

Purpose Vertical line extension is an attractive growth strategy that allows brands to address heterogeneous consumer needs and react to competitive ...

Downscale extensions - CiteSeerX

of a vertical line extension, whereby the brand stretches to a new ... Feedback effect of downscale vertical extensions on brand image. The ...

Brand Extension | Enter New Markets With Brand Stretching Examples

Cannibalization: Brand stretching can cannibalize sales from existing products or services. For example, if a company launches a new product that is very ...

step-down vertical brand extensions of luxury and prestige - CORE

Keywords: vertical brand extensions; luxury brands; brand image; feedback effects. ... In practice, line extensions are more frequent than category extensions or ...

Product Line Extension: Definition, Benefits and Types | Indeed.com

Vertical product line expansions increase or decrease the price or quality of the new product to make it seem more luxurious or accessible to ...

The effect of vertical brand extensions on consumer-brand ...

consumer attitudes towards a brand on new products carrying that same brand name” (Dall'Olmo Riley, Pina & Bravo,. 2015: 886). Stretching the brand franchise ...

Line Extension vs. Brand Extension: How To Grow Your Brand.

Brands are always looking for ways to capture more market share. One way they can do this is by creating new product lines in familiar categories, giving a ...

Product line extension - Wikipedia

A product line extension is the use of an established product brand name for a new item in the same product category.

What Are The Benefits of a Product Line Extension?

Before diving into this topic, it's important to understand the difference between a line extension and a brand extension. A line extension is when you add new ...

Extension to Brand Category, An Exploratory Investig...

In contrast, vertical extensions involve introducing a related brand in the same product category but with a different price and quality balance ...

Brand Extension Strategies - Qualtrics

Brand extension – sometimes called “brand stretching” – is when a business uses one of its existing names for a new product line or type.

Brand Extension, Types, Advantages, and Dangers - Branward

By exploring new areas for business growth, brand extensions can bring businesses advantages from multiple perspectives. Nielsen notes that brand extensions are ...

Types of Brand Extension Strategies and Their ... - SAS Publishers

On the other hand, vertical extension occurs when new product is introduced ... According to Aaker and. Keller [5], line extension means new products that are.

Effect of brand extensions on parent brand

Vertical extensions offer management the quickest way to leverage a core product's equity. Vertical new ... impact of brand extensions on parent brand image.

Brand Image Evaluations: The - Interactive Roles of Country of ... - jstor

The authors examine how the COM, vertical line extension (VLE) type, and brand concept interactively affect brand image evaluations after brands introduce ...

mkt3712 CH 13: introducing and naming new products and brand ...

1 common way a brand extension affects the parent brand image is by helping to clarify its core brand values and associations. core brand associations are those ...

Brand Extension: Definition, How It Works, Example, and Criticism

The company relies on the brand loyalty of its current customers, which it hopes will make them more receptive to new offerings from the same brand. If ...

What Are Brand Extensions? 5 Examples

Vertical Extensions: Entering into higher or lower-end markets within the same product category. A car manufacturer introducing both a premium ...

How to Maximize Product Line Extensions - Building Your Website

A line extension aims to drive sales to the brand and increase the reach of the already established product in the competitive market scene.