Measuring the effectiveness of facility naming rights sponsorships

A Stadium by Any Other Name: The Value of Naming Rights

ine the effect of naming rights and sponsorship announcements on the value of ... stock prices, or the appropriate length of time to measure the ...

Measuring effects of naming-rights sponsorships on college football ...

The results indicated fans that had more positive attitudes toward sponsorship had more positive behavioral intentions toward both the football program and a ...

What Drives the Price of Naming Rights? Quantifying the ...

LN_ANNUALFEE is the natural log of the annual amount of money that the sponsor will pay the owner of the facility measured in thousands of ...

How to get title sponsorship right - Sportfive

It's essential for brands to measure the return on investment (ROI) of their title sponsorship to gauge its effectiveness and make informed ...

Naming rights: Balancing art and science - Sports Business Journal

“The ROI on naming rights is always impression based,” said Charles Greenstein, Bank of America senior vice president of global sponsorship ...

Sponsor-and Team-Related Intentions of Salient Market Segments ...

Subconscious (un)attachment to a sponsor: An irrational effect of facility naming rights. ... Measuring effects of naming-rights sponsorships on college football ...

14 Key Sports Sponsorship Metrics To Measure - VISUA

The key top-level metrics are; Impressions, Sponsorship Recall, Demographics, Brand Lift & Brand Health Metrics, Competitor Analysis, and Sales Metrics.

Naming rights for sports stadiums : sponsor versus club - EconBiz

Fans' resistance to naming right sponsorships : why stadium names remain the same for fans · Measuring the effectiveness of facility naming rights sponsorships.

The Impact of Team Outcomes, Brand Connection, and Game ...

Chen, KK & Zhang, JJ 2012, 'To name it or not name it: consumer perspectives on facility naming rights sponsorship in collegiate athletics', Journal of Issues ...

chapter 10 Flashcards - Quizlet

... facilities?, What four groups should derive benefits from a properly executed naming rights deal?, What are the primary benefits for the naming rights sponsor?

Corporate Naming Rights in College Sports

... determining the price for a facility's naming rights. ... Key Benefits for Sponsor: (1) exclusive naming rights for the current facility ...

a path analysis re-examining the intercollegiate naming right ...

To name it or not name it: Consumer perspectives on facility naming rights sponsorship ... Measuring the effectiveness of sponsorship of an elite intercollegiate ...

Examining consumer attributes associated with collegiate athletic ...

Facility naming rights sponsorship is one of the fastest growing and most valuable forms of sponsorships. The limited opportunities in major league professional ...

Do naming-rights deals pay off? - Sports Business Journal

Research from 21 Marketing shows that sponsors are receiving a solid return on naming-rights deals. ... Content drives the delivery of value ...

Corporate Sponsorships of Stadiums and Other Institutions Don't ...

... naming rights to baseball and basketball stadiums and other ... While each sponsorship needs to be measured for its effectiveness, a ...

KNES 454 - EXAM 2 Flashcards - Quizlet

Which of the following is the limitation of awareness measurements of sponsorship effectiveness? ... In naming rights, new stadium is negatively related to the ...

Great Park Asset Inventory & Valuation Report - Granicus

However, the revenue-generating benefits of Naming Rights and corporate sponsorships have become increasingly prevalent in a wide range of ...

Consumer attitudes toward naming-rights sponsorships in college ...

The most important factor in determining whether a facility ... Measuring the effectiveness of sponsorship of an elite intercollegiate football ...

fans' resistance to naming right sponsorships – why stadium names ...

Variables found to be significant were the per capita median income of the stadium's county, the construction price of the stadium, the year the deal was signed ...

The importance of context in understanding football fans' reactions ...

Sponsorship naming rights negotiations need to be sensitive to a variety of contextual factors. Furthermore, sponsors would do well to have a ...