What Are the Fastest|Growing Social Issues Consumers Care About?

Brands can benefit by taking stand on social issues, but risks exist

More than two-thirds of consumers want companies to become more involved in social and political issues, according to research published by ...

Social Issues That Matter to Generation Z

These are: 1) health care access; 2) mental health; 3) higher education; 4) economic security; 5) civic engagement; 6) racial equity; 7) the ...

Brand activism—over half of consumers not interested in hearing ...

If brands are going to issue public statements, there are five issues that consumers feel that brands are able to speak about: support for the ...

Gen Z, Millennials Stand Out for Climate Change Activism, Social ...

... social media users say the same. Anxiety about the future also ... issues – but not a top issue – they care about. For example, those ...

Knowing the Social Issues Your Audience Cares About

Question 2: What are the fastest-growing social issues consumers care about? Answer: People are increasingly concerned about mental health, veteran affairs ...

Consumers Prefer Brands Associated With Good Causes

Similarly, 92% of consumers surveyed said they would buy a product with a social or environmental benefit if given the opportunity, and more than two-thirds (67 ...

Consumers Expect Brands to Address Climate Change - WSJ

Consumers are passionate about the environment. Asked to rate how they feel about a long list of societal concerns, 64% of consumers list ...

People prefer brands with aligned corporate purpose and values

Fighting climate change and standing up for social issues: these are the two top expectations consumers have of businesses as they pivot ...

Consumers Demand Sustainable Products And Shopping Formats

Only 7% agree that they prefer to shop sustainably due to social signaling; in other words, to be recognized as being a good citizen. Retail ...

Consumers Want Companies To Care About Society And The Planet

Consumers Want Transparent & Authentic Companies That Care About Social And Environmental Issues ... Consumer expectations are changing and ...

Consumers Want Brands to Take a Stand on Social Issues - Medium

Nearly two-thirds of consumers want companies to take a stand on social issues, according to the 2018 Edelman Earned Brand report.

The Elusive Green Consumer - Harvard Business Review

Sometimes social motivators can backfire, however. If only a few people are engaging in a sustainable behavior, it may appear to be not socially approved of, ...

Global Consumer Insights Pulse Survey June 2023 - PwC

What emerges clearly from our survey is that consumers are rethinking how and when they engage with brands. Roughly 12% of subscribers to the top four ...

Consumers Expect the Brands they Support to be Socially ...

According to a new survey, 70% of consumers want to know what brands are doing to address social and environmental issues.

Consumers Want Companies To Deliver On Social Purpose - AList

Some customers are willing to go so far as to pay higher prices for products from firms doing well on issues they care about. Forty-eight ...

Consumers Are Less Interested in Brands Taking Stances on ... - WSJ

People expect companies to take action on pay equity, healthcare and climate change, according to an annual Gallup survey on business in society.

Consumers disregard brands 'jumping on social issues', research finds

Just one in four consumers (25 per cent) think speaking out about social issues and trends makes a brand memorable on social media, according to new data from ...

Global consumers seek companies that care about environmental ...

Air and water pollution are top of mind for global consumers in our recent online survey, but regional differences can be seen in what issues respondents say ...

Global social media statistics research summary May 2024

Which are the fastest-growing social networks? Q4. How do social users interact with brands when selecting products and services? Q5. What ...

#BrandsGetReal: Championing Change in the Age of Social Media ...

In our #BrandsGetReal report, we surveyed consumers to see sentiment toward brands using social media to take a stand on social/political issues.