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How Context Influences Consumer Shopping Decisions

Companies are re-examining how consumers make their choices. A study from Boston Consulting Group shows the link between context and buyer ...

BCG foresees 'measured' holiday cheer for US retailers

The Boston Consulting Group (BCG) foresees a 'measured' holiday cheer for US retailers, as signs point to strong consumer spending.

BCG Next Frontier In Carbon Credits - Patch. IO

If we can unlock even a fraction of consumer spending power, we could direct huge amounts of funding toward climate impact. Patch partnered with BCG on a new ...

Wealthy millennials spending on products over experiences: BCG

By Zach James. Boston Consulting Group (BCG) is revealing younger consumer's luxury preferences. According to its findings, millennials' ...

BCG: The True-Luxury Global Consumer Insight (7th Edition)

BCG presentation on the global luxury consumer market. Learn how top consultancies create real reports for their clients.

EXEC: The 2024 Holiday Retail Calendar Adds Twists, Turns and ...

Boston Consulting Group (BCG) has offered its take on the 2024 Holiday selling season, suggesting that holiday cheer will be present but measured for US ...

Post-Purchase Behavior: Definition, Outcomes, & Steps

Learn how to reduce post-purchase dissonance with strategies like clear communication, transparent returns policies, ...

Consumer Insight from Boston Consulting Group (BCG) | CMO Content

Many companies lack reliable customer data and have insufficient insights into customer behavior. Explore BCG's latest thought leadership on ...

Insights into “Tencent X BCG 2019 China True-Luxury Playbook”

“48% of Chinese luxury consumers are under 30 years old; Prior to final purchase, over 60% of consumer touch points are on social media.”.

Key Takeaways from BCG x Tencent 2020 China Social Retail ...

The BCG and Tencent's recently published whitepaper, “2020 China Social Retail Playbook,” reveals the increasing popularity for Social ...

Consumers and Sustainable Packaging - Trivium Packaging

“With relatively low post-consumer recycling rates (single use), plastic continues to have an environmental impact. In recent years, research has shown that ...

The consumer decision journey - McKinsey & Company

Consumers are moving outside the marketing funnel by changing the way they research and buy products. Here's how marketers should respond to the new customer ...

Overcoming the Eight Barriers to Making Green Mainstream

In this article, BCG outlines a framework that companies can use to nudge customer behavior toward sustainable choices.

U.S. Consumers Don't Value Same-Day Delivery, Despite Rush of ...

"Same-day delivery will be a niche service in the near future," said Rob Souza, a partner at BCG. "Retailers may choose to offer it to build ...

Boston Consulting Group - Facebook

Which consumer trends have become consumer habits? Many businesses are asking this question as they navigate the immediate effects of the pandemic and...

Boston Consulting Group's Series: COVID-19 and the New ...

Published weekly, BCG's COVID-19 Consumer Sentiment Snapshost highlight information drawn from a BCG consumer survey conducted at one- to two- ...

BCG tables new report on Customer Insight - MxMIndia

the report looks at the 870 million consumers in the 50- to 70-year-old age bracket across 12 markets—Brazil, China, France, Germany, India, ...

Redefining Brazil's Emerging Middle Class - Iberglobal

The Boston Consulting Group (BCG) is a global management consulting firm and the world's leading advisor on business strategy. We partner.

BCG or McKinsey for consumer goods/retail? | Fishbowl

KPMG, cmon man it stands for “Kellogg, PepsiCo, Monster energy, and Gatorade”. No bigger CPG player than that. Like

Companies are choosing leaner operations over price hikes: BCG

Companies are reluctant to raise prices on inflation-squeezed customers and instead are looking to optimize their cost structures.