The Reinforcing Effect of Brand Extension on Parent ...

Line Extension vs. Brand Extension: How To Grow Your Brand.

They bore this line extension out of the parent brand's interest in environmental impact and being a social business. The beer features a water-saving grain ...

Consumer attitudes toward downward extensions: an exploration of ...

Likewise, perceived fit refers to “the degree of proximity between the parent brand and the extension product” (Chiu et al. 2017, p. 159). A ...

Strategic Benefits of Low Fit Brand Extensions_Final-1.docx

These dual outcomes (favorable brand extension evaluations and positive spillover effects on the parent brand) have strong strategic value and they are ...

The Impact of Brand Extension Introduction on Choice - Seek Scholar |

In addition, the authors examine the effects of experience with the parent brand on consumers' trial and repeat of a brand exten- sion using household scanner ...

Understanding Brand Extension and Its Benefits

The potential impact on the parent brand is double-edged. On one side, a successful brand extension can enhance the parent brand's image and increase customer ...

Diluting Brand Beliefs: When Do Brand Extensions Have a Negative ...

The results of an experimental investigation indicate that dilution effects do occur when brand extension attributes are inconsistent with the family brand ...

Brand Extension: Benefits, Risks, and Best Practices - LinkedIn

Brand extension can offer several advantages for both the parent brand and the new product or service, such as reducing the costs and risks of ...

Are there scales to measure impact of extension on parent brand?

Yes, there are established scales to measure the impact of brand extensions on the parent brand. Various studies have utilized Likert scale ...

Evaluating the Feedback Effects of Brand Extension on Parent

The study is an attempt to provide a framework to examine the effects of brand extension strategy on parent brand equity. It is based on two real FMCG brands of ...

The Influence of Color on Brand Extension: Mediation Role of ...

The key driver of successful brand extension is perceived similarity between the parent brand and its extensions. Perceived similarity ...

The pros and cons of sub-branding and brand extension.

Sub-brands often have their own brand standards, logo, color treatment, etc. while some sub-brands reflect the same identity as the parent brand ...

Brand Concept Congruency and Feedback Effects Revisited

Moreover, Sheinin (2000) finds that also successful brand extensions may weaken existing beliefs about the parent brand, indicating that even seemingly ...

Solved Brand extension, by positively influencing a parent - Chegg

Question: Brand extension, by positively influencing a parent brand, can result in: A. Brand Revitalization B. Brand Reinforcement C. Brand ...

Meaning, Types, Advantages, Strategies, Importance, and Tips

... 56 Possibility of Failing & Hurting the Parent brand image 07:34 Brand Extensions Could Succeed but kill the Sales of the Parent brand.

Brand extension strategies: perceived fit, brand - ProQuest

Brand extensions can also have positive effects for the parent brand. They can strengthen the brand meaning, help to build brand equity ([52] Keller and ...

Effects of Brand Extension Strategies on Consumer Buying Decisions

The risk f brand dilution is also there, in case if managers are failed to develop consistency in feature of child brand with its parent brand or they failed to ...

The Effects of Brand Extensions on Market Share and Advertising ...

Neither the market share nor the advertising efficiency of extensions is affected by the number of products affiliated with the parent brand. The relative ...

Horizontal Brand Extension and Customer Perception - DiVA portal

Sometimes a failure of brand extension affects the image of its parent brand. Consumer perception is very important for extension of market because success or ...

Salience of parent brand associations in extension - Course Hero

Evaluating Brand Extension Opportunities 1. A useful baseline case to study is when consumers evaluate brand extensions based on the extension itself with no ...

Brand Equity Dilution - MIT Sloan Management Review

Consumers consider less similar extensions to be exceptions and thus their impact on the reputation of the parent brand is reduced. However, the ...