What will it take to get Gen Z watching sport?

Gen Z's Top 10 Sports to Watch on TV vs In-Person

The results are representative of U.S. college students under the age of 25 (95% confidence level; 5% margin of error). ... Sports & Leagues Gen Z ...

Ad Age Gen Z Voices: Sports - Facebook

Okay, any implications for live events? Uh did Gen Z people want to want to see games live and and how is their behavior or expectations of of ...

How To Grow Your Gen Z Sports Audience: 5 Key Trends - Arena.im

The professional sports industry has a Gen Z problem. Gen Z ticket purchases are falling – 47% and many have never seen a professional ...

Meanwhile, one fifth of Gen Z respondents were fans of Formula 1. Read more. Most popular sports among Generation Z in the United States as of ...

Sports has a Gen Z problem. The pandemic may accelerate it.

The nation's youngest cohort is fundamentally different from the generations that preceded it. Having grown up with smartphones in their pockets ...

Gen Z's Impact on the Future of Sports | IPG Media Lab | - Medium

Gen Z is the only generation that streams more live sports than it watches on traditional TV globally, while global pay-TV revenue has dropped ...

How to win over Gen Z in the sports space | The GIST

Leagues and teams can get a head start by getting screen time on Gen Z's preferred streaming platforms, but the next step should be targeted ads.

GenZ Will Change Sports (And The World Forever)

An inside-look at how GenZ is impacting sports, what our generation wants, and how to take advantage of the trends.

Why Gen Z is Changing the Game for Brands through Sports Tourism

According to American Express, 67% of Gen Zers and millennials are interested in travelling for sporting events in 2024, with a study by Bread ...

What will it take to get Gen Z watching sport? - MSN

France's Laury Perez competes in the women's cycling BMX freestyle park qualification during the Olympic Qualifier Series for breaking, BMX freestyle, ...

Gen Z Sports Viewership - Nifty Communications

The abundance of other easily accessible entertainment options, the popularity of established and emerging social media platforms, the ...

Social Media in Sports: Driving Fan Engagement - Greenfly

32% of sports fans — and more specifically, 43% of Gen Z fans — use social media platforms while watching live sports. These statistics and more like these ...

The Game Changers: How Gen Z is Revolutionising Sports Viewing ...

When you think about how people used to watch a big match or game, it traditionally involved sitting around a television set. And while you can ...

The NFL's Winning Strategy To Engage Gen-Z Fans - Forbes

Furthermore, 27% of Gen-Z described themselves as “anti-sports.” In 2023, YouGov reported that 31% of global sports fans ages 18-24 watched live ...

3 Things the Olympics Taught Us on How to Engage a Younger ...

Early viewership numbers suggest that Gen Z showed up to watch the Olympics and social media is the main reason why. While TV is central to the Olympic viewing ...

What Gen Z thinks of social, video, AI, and sports: report

Gen Zers spend hours per day on social, but also use a range of video streaming platforms, are familiar with AI, and maintain somewhat of an ...

Horizon Group shares findings on how Gen Z engages with sports

Eighty-six percent of Gen Zers interact with sports-related content on social, and 49% have discovered a new sport that way. ⚖ Among Gen Z and ...

Survey: Gen Z-ers Prefer Watching Sports On Mobile Phones

BERGEN, Norway—While watching sports on TV is still the preference among 76% of people overall, a majority of Gen Z viewers prefer to watch ...

Why The Future of Sports Belongs to Gen Z - YouTube

The group that could "swipe before they could wipe" is all grown up, and they're poised to change the landscape of pro sports fandom.

How do GenZ follow their favourite sports team? - Bannerse

The article also states that 43% of GenZ prefers to watch sport events from home and their preferred sports are basketball, athletics and ...