Why is retail media growing

As retail media networks widen their scope, is a reckoning inbound?

Retail media has claimed the crown as digital's fastest-growing channel, acting as a magnet for ad dollars from brands facing signal loss ...

Why machine learning is key to retail media growth

Machine learning is at the heart of those profitable advertising engines, helping match shoppers with relevant ads and break down constraints to truly scalable ...

WARC: Retail media's meteoric growth to cool down in '25

Retail media spending will grow more slowly in 2025, with the rate clocking in at 10.6% “as trade marketing budgets are steadily exhausted.”

The Rise of Search in Retail Media

One area where the industry is likely to see significant growth is retail media search. Large retailers have invested in on-site search ...

The End of Easy Growth for Retail Media Networks - Mediarithmics

Retail media has ballooned into a $90 billion global industry and is still expanding at a rapid clip. But this growth brings rising complexity.

Why Retail Media Will Become The Largest Of All Media Forms - Jivox

While search and social media are definitely not going away anytime soon (witness the growth of Tiktok), retail media will become another ...

EXCLUSIVE: The Future of Retail Media - Progressive Grocer

With expected market growth of 12% annually to an estimated share of about $140 billion in 2026, according to Bain & Co., retail media will pick ...

Retail Media Platform Market Size & Share Report, 2030

The retail media platform market in the U.S. is expected to grow at a CAGR of 7.7% from 2024 to 2030.The U.S. boasts one of the highest levels of consumer ...

Retail Media's Top 3 Growing Pains (and How to Navigate Them)

Three major pain points have emerged that RMNs and their partners grapple with as the category grows: internal silos, measurement and product investment.

Retail Media Presents New Business Opportunities - Oliver Wyman

Global retail media sales have achieved average annual growth of 22% in recent years, but the potential depends on the scale and nature of individual retailers.

The Retail Media Revolution: 2024 State of Play and Outlook in ...

What's Driving this Growth? ... According to IAB Europe's Attitudes to Retail Media Report, released in July 2024, nearly 90% of buyers are ...

Retail Media: A Growing Multibillion-Dollar Market - AlphaSense

Retail media is advertising within a retailer's sites and apps. Typically, it is orchestrated by brands that directly sell products with retailers.

Six secrets of unleashing the power of retail media - McKinsey

The $45 billion US retail media market is surging as retailers capitalize on the consumer shift to e-commerce while offering advertisers access ...

Retail Media Networks: A tale of growth and uncertainty (ANA)

The future of retail media is bright, but it's clear that significant challenges remain. To fully realize the potential of this channel, ...

The Rise and Rise of Retail Media - WeComm

The future of retail media looks promising, with continued innovation and growth. Advances in artificial intelligence and machine learning will further enhance ...

What 2023 Media Trends Reveal About Retail Media - AiHello

Retail media, which is now the third largest digital channel, is expected to grow by 53.4% year over year (YoY) by the end of 2022.

Retail media ad revenue hit $43.7 billion in 2023, surging 16.3%

Retail media was a key driver of growth in the US, with revenue up 16.3% year over year, reaching $43.7 billion in 2023, according to the report.

6 experts on what's changing in retail media - The Drum

And with growth, comes change, as its success drives innovation and tech advancements. Here, members of IAB UK's Retail Media Group break down ...

Retail Media: Why and How Are Brands Using It? - Qinshift

Retail media is projected to be the fastest-growing ad channel through 2027, with annual growth exceeding 20%, and US retail media ad spend ...

Global Retail Media Networks Market Report 2024

It will grow to $31.7 billion in 2028 at a compound annual growth rate (CAGR) of 8.7%. The growth in the forecast period can be attributed to rise of direct-to- ...