Connected TV Stats Every Advertiser Should Know

Connected TV vs. Linear TV Advertising — The Evolution of Television

According to Samsung, 63% of all viewing time in the US is done via streaming. Combine that with our internal data that says 91% of streaming viewers use ad- ...

Connected TV (CTV) Advertising Overiew | Strategus

Ad-supported streaming services have transformed the living room TV into a high-performance marketing channel. Unlike traditional TV delivered via cable or ...

4 OTT Statistics Digital Marketers Need to Know

Today, 57% of consumers get their television content through digital streaming. And only 26% use cable or linear TV. Connected TV (CTV) and over-the-top (OTT) ...

What Advertising Leaders Need to Know About the Future of TV and ...

To do so effectively, it's critical for advertising leaders to understand video and TV viewership trends, how streaming platforms are changing, ...

CTV Advertising Guide: Reaching a Connected TV Audience

Cost per completed view, video completion rate, and frequency caps are crucial in understanding campaign effectiveness. Beyond traditional ...

What's the difference between OTT, CTV and streaming? - Nielsen

The reach of CTV devices in the U.S. has jumped to 75%, up from 58% at the start of 2020. Smart TVs, which often come pre-installed streaming apps, are nearing ...

CTV Trends For the Year 2024. In 2023, the advertising industry will…

This continued growth in connected TV is driven by three key factors: the surging popularity of CTV, precise targeting capabilities, and, as a ...

5 Benefits of Leveraging Connected TV in Your Digital Media ...

While Connected TV is generally regarded as one of the most expensive video advertising tactics with an average of $35+ CPM. The CPCV, cost-per- ...

Connected TV vs Linear TV Advertising: The Rise of CTV - Agility Ads

All advertisements you produce should be high-quality, but CTV might just require more ads. Whereas linear TV ads limit testing, CTV requires ads for your ...

What is CTV Advertising? Connected TV Made Easy - Sabio, Inc

Facing a deserted linear TV audience, advertisers are pivoting to the booming growth of Connected TV (CTV) platforms like it's the next gold ...

CTV Ad Examples for Success: Strategies and Best Practices

Do you watch TV a lot? Do you have a traditional linear TV or a smart TV? What about shows on Netflix or HBO? And YouTube videos or streams ...

The only OTT advertising agency you need - Media Place Partners

It's changing the way people watch TV and how advertising on TV is done. A connected TV (CTV) is a television set connected to the internet via built-in ...

Over The Top (OTT) and Connected TV (CTV) Advertising

Quick OTT Stats · U.S. Household subscribing to both traditional-TV and OTT Streaming · 2019 Global growth in OTT programmatic ad transactions · Increase in ad ...

What Advertisers Need to Know About CTV Measurement

One of the most popular — and fastest-growing ways — to stream video content is through connected TV (CTV). Comcast data, for example, shows ...

What You Need to Know About Connected TV Advertising

Advertisers decide ad buys based on the size and makeup of each program's audience. To determine this, media sellers use Gross Rating Point (GRP) to determine ...

Blog-Why Linear and Connected TV Are Better Together

So using both linear and streaming in your TV campaigns boosts overall effectiveness. Challenges of integrated TV advertising. However, managing campaigns ...

Best Connected TV Advertising Companies - Brill Media

Streaming services have taken over home entertainment, and traditional TV is losing popularity. While TV advertising is still effective, businesses must ...

90+ Advertising Statistics To Inform Your Ad Strategy in 2023

Video advertising statistics · People watch 17 hours of online videos on average every week. · 87% of US households have a connected TV, or ...

Will CTV Advertising Take Over Mobile in 2019? - Spiceworks

Marketing advisors are already calling Connected TV the future of video advertising. However, statistics illustrate that it's the dominating channel of today, ...

Connected TV News - Adweek

The pathway to connected TV advertising has been in the works for years, but like all technology, it changes rapidly. Most Recent; Most Popular. Alt Image ...