The Rise of OTT/CTV Advertising During COVID|19

The power of CTV/OTT in small- and mid-sized business marketing

Unlike traditional TV's broad strokes, CTV/OTT allows for targeting specific demographics, interests, and viewing habits. This ensures your ads ...

CTV and digital advertising: how Connected TV is one of the fastest ...

Among US marketers with digital video in their media budgets, 60% said they were shifting ad dollars from linear TV to CTV and OTT this year, ...

CTV and OTT Advertising Won't Slow Down in 2023 - Strategus

Shifts in ad spending won't apply to all advertising channels. For instance, investing in social media shows signs of decline, while connected ...

When CTV Supply Outstrips Demand: How to Thrive in a ...

Unlike many ad channels suffering due to COVID-19, connected TV remains on the rise. Specifically, 2020 has marked the beginning of the end of linear TV, ...

Connected TV (CTV) Statistics And Trends For 2024 And Beyond

7. Brand awareness is rising thanks to CTV · 59% of advertisers said investing in CTV advertising raised their brand awareness. · 49% of advertisers said CTV ...

The Role of Data in CTV and OTT Advertising

The emergence of CTV and OTT has also completely transformed the advertising industry. It provides advertisers with an innovative platform ...

Is OTT/CTV Advertising A Better Value Than Traditional Television ...

In addition, the impact of COVID-19 has seen an increase in demand for OTT and CTV platforms which could further enhance their value in comparison to ...

CTV/OTT Archives - BIA Advisory Services

Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local ...

61% of CTV Advertisers Plan To Increase Spending: Survey - NextTV

Among those increasing their CTV/OTT ad spend in 2024, a notable 74% are reallocating budgets from digital, social media, or linear TV, while ...

Connected TV and OTT news, trends and how-to guides | MarTech

Ad intelligence provider Vivvix (formerly Kantar) forecasts continued growth in CTV and other digital platforms like YouTube. Nicola Agius | Aug 22, 2023 at ...

User Demographics by CTV and OTT Platforms - QuickFrame

Netflix and Amazon have each introduced new offerings, creating new advertising opportunities across their platforms. Plus, with more and more ...

Post-pandemic, 34% of people in India — 481 million consumers

The pandemic may have initially spurred the explosive growth of OTT, with more people looking for entertainment at home. Now, new entertainment ...

Understanding OTT and CTV advertising | Ross Media Solutions

So, too, are the days when cable and satellite were the only multi-program options. Today, many consumers have cut the cord in favor of streaming and on-demand.

What's CTV? Advertising Tips for Connected TV Strategies | Tinuiti

Ads are displayed before, during/alongside, or after the television shows, movies, or livestreams being watched. Popular CTV ad types include display banners, ...

CTV/OTT ADVERTISER STUDY | 2024 - Premion

Investment and optimism for CTV/OTT advertising remain high, with 3 in 5 CTV/OTT advertisers planning to increase spend this year, ... 19%. 3%. Transparency ...

Sources of CTV media budgets in the U.S. 2024 | Statista

According to a survey carried out among video marketers in the United States between February and March 2024, 40 percent of respondents who ...

The Basics and Advantages of OTT Advertising | GumGum Blog

OTT advertising refers to the video content itself-- video streaming through apps. CTV refers to the hardware -- an internet-connected device ...

CTV advertising: Everything you need to know - Seedtag Blog

With a higher viewership, increased streaming time, and higher revenue numbers; the explosive rise of CTV and OTT services has powered an evident shift in ...

Peer39 study: Fortune 500 Brands Account for Half of Ads ... - Adweek

Another major issue with programmatic CTV is the rise of fake CTV content. These are OTT apps available within marketplaces that label ...

Insights - Publica

The Rise of CTV Advertising in Europe. Paul Gubbins, VP of CTV Strategy at Publica and Nik Dewar, European Sales Director at Samsung discuss the CTV ...