You're now Starbucks' CEO. How do you fix the company?

The naming of Chipotle CEO Brian Niccol as the new Starbucks CEO on Tuesday gives the Seattle-based coffee giant a new leader from the ...

On Tuesday, Niccol answered another call, this time from Starbucks. The Seattle coffee giant named Niccol as its new chairman and CEO, hoping he ...

Brian Niccol, the CEO who righted the ship at Chipotle, announced a surprising job switch to become the CEO of Starbucks.

Niccol also said the process for customizing drinks should be simpler. Right now, the company offers a myriad of ways to customize every drink, ...

“We are thrilled to hear that Starbucks will re-introduce hand-writing on cups, and are honored that they've chosen Sharpie to create special ...

Niccol needs to figure out who Starbucks' core customers are, what they like to drink and then start trimming the excess, Kafarakis said.

Quite frankly, it's surprising the company was able to hire him. Despite the coffee giant being one off the world's most iconic and powerful ...

As Starbucks focuses on the turnaround, the company is also planning fewer new locations and renovations in fiscal 2025 to free up capital, CFO ...

Starbucks' chief is going old school, and the thrust of his changes are very much a return to three-time CEO Howard Schultz's vision. And while ...

I think we all create documents and put things on the wall but this was a living document that we had to begin to institutionalize in the ...

It's all part of new CEO Brian Niccol's plan to fix the chain. The company will also bring back baristas hand-writing customers' names on their ...

Brian Niccol, the CEO who righted the ship at Chipotle, announced a surprising job switch to become the CEO of Starbucks.

Starbucks CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn around ...

Starbucks announced in 2023 that its corporate employees must work from the office three days a week. Employees within commuting distance of the ...

What might he change to improve the company ... Your post will be rejected if we notice that it seems to contain:.

It's all part of new CEO Brian Niccol's plan to fix the chain. The company will also bring back baristas hand-writing customers' names on their ...

I hope that other employers will take note of what Starbucks has done. I hope they can see that talent doesn't just come in one complexion. I ...

"Today, I'm making a commitment: We're getting back to Starbucks," Niccol wrote Tuesday in a letter to employees, customers and stakeholders.

Starbucks shares were up nearly 0.9% recently on Niccol's first day on the job at $91.94. Do you have a news tip for Investopedia reporters?

@Jim Cramer explains why he's confident that Starbucks' new CEO, Brian Niccol, will change business for the better. ... can I have all your money.