CTV Trends to Watch in 2025

18 streaming TV predictions for 2024: 2023 year in review | Ad Age

Trend in 2024: Engagement is becoming the most-discussed metric in streaming for good reason. Advertising-supported direct-to-consumer ...

USA: CTV ad spend expected to continue growth, but at a slower pace

CTV ad spend growth in the U.S. will slow from 18.8% this year to 13.3% in 2025 and will decline through the end of 2028, according to ...

Mastering the 2025 Ad Game—Future-Proof Your Campaigns

... Watch more Tech-Talk's like this: https://www.youtube.com/playlist?list=PLP1B1jR9De1krmCvHd1upvhN9foSSThvS Register for upcoming webinars ...

The State of Connected TV (CTV): Infographic - ROI Revolution

Connected TV (CTV) is projected to be the fastest growing ad format in 2024, with CTV advertising spend expected to be greater than both retail media and ...

Connected TV ad revenue worldwide 2014-2025 - Statista

... trends 2024 Statista Dossier View Report. Industry Overview. Most viewed ... CTV advertising in the U.S. · Internet-connected TV penetration rate in the ...

3 reasons why digital video and CTV are booming in 2024 - MarTech

Here's the data and developments fueling advertisers' growing interest in CTV and digital video. · Ad-supported CTV is widely adopted and ...

Omdia research reveals Roku dominates connected TV advertising ...

This forecast includes income from Free Ad-Supported Streaming TV (FAST), CTV user interface ads, and third-party inventory shares. Roku's ...

Is the term 'retail media' already outdated? A look ahead at ...

Retail media networks can take advantage of this trend. According to a LiveIntent report, 57% of advertisers are seeking more CTV and streaming ...

Analyst: CTV Driving Advertising Migration From Linear TV to ...

... stream select games beginning in late 2025. Wedbush Securities media ... trends sure to boost Roku's fiscal results as heavy political advertising ...

Top 10 Digital Advertising Trends for 2025 | The Influence Agency

Top 10 Digital Advertising Trends for 2025 (And Beyond) · 1. AI Efficiency Limits · 2. Generative AI for Ads · 3. Contextual Advertising Dominance.

Reinventing the Crab: Is CTV just TV Again? - ExchangeWire.com

Whether it's buses, student loans, and shared housing, or Elon Musk's recent Vegas loop trial, the tech sector (and the people it sells things ...

CTV advertising trends: Insights into 2024 growth | Xenoss Blog

AdTech CTV trends to watch · 1. Growth of AVOD · 2. The rise of FAST streaming platforms · 3. PMP deals are on track to surpass programmatic ...

US CTV Ad Spending Forecast to Double by 2025 - Marketing Charts

US CTV Ad Spending Forecast to Double by 2025. ... B2B Marketing Trends to Watch · Download Now > · B2B Marketing Trends to Watch. New Marketing ...

Fast forward forecast: What will be the top CTV trends in 2024 and ...

This year, a significant portion of TV viewers reported watching less linear TV than in the previous year, signaling a trend towards CTV. This ...

What Advertisers Need to Know About CTV Measurement

One of the most popular — and fastest-growing ways — to stream video content is through connected TV (CTV). Comcast data, for example, shows ...

Streaming Into the Future: CTV Predictions of 2024 - AdMonsters

In the upcoming year, the confluence of Artificial Intelligence (AI), Free Ad Supported TV (FAST), Shoppable Ads, Measurement technologies, ...

5 CTV Advertising Trends in 2024 | Industry Insights Report - KORTX

CTV (Connected Television) is thriving, projected to grow 22.4%, outpacing every other major advertising format in 2024. And its momentum is not stopping any ...

The Rise of CTV Advertising & Decline of TV - Key Statistics 2024

The trend is so pronounced that by 2025, it's expected that CTV ad revenues could overtake traditional linear TV ad spend, possibly ...

CTV analytics will be revolutionized—and other 2022 predictions

A couple of years ago, this would have sounded crazy. But look at the growth of CTV. It barely existed a decade ago, but in 2022, CTV ad spend ...

Here's how you can watch CTV News at Six during tonight's Grey Cup

... 2025 budget. 12. Ottawa Tourism: Things to do in Ottawa and ... The Shopping Trends team is independent of the journalists at CTV News.