FTC's Endorsement Guides

FTC Updates its Endorsement Guides: How to Engage with ...

The FTC did increase the depth of guidance around disclosures, influencer engagement, reviews and testimonials, and how advertisers reach consumers.

What brands should know about the FTC's updated Endorsement ...

On June 29, 2023, the Federal Trade Commission (FTC) released an updated version of its Guides Concerning the Use of Endorsements and ...

FTC Defense & Compliance Lawyers for Social Media Influencers

In the most recent iteration of its Endorsement Guides, the FTC clarified that tags and certain other types of communications “can be” endorsements (although ...

FTC Endorsement Guides Addresses Deceptive Advertising

Related Practices & Jurisdictions ... The agency last published full guidelines for advertisers using reviews and endorsements in 2009. The ...

NEW FTC GUIDELINES FOR ENDORSEMENTS AND ...

The Federal Trade Commission (“FTC” or the “Commission”) has released its updated Endorsement Guides for 2023. The FTC Guidelines “at their ...

FTC Issues Long-Awaited Updates to the Endorsement Guides

The FTC seeks to update the Endorsement Guides and provide new examples that reflect advertisers' growing reliance on social media advertising.

FTC Issues Updated Endorsement Guidelines | Mac Murray & Shuster

The FTC has clarified that disclosure is required if the advertiser has a relationship with the brand and only tags the brand being sponsored.

How to Properly Disclose FTC Endorsements - PartnerCentric

The FTC requires that any material connection between an endorser and the marketer of a product must be disclosed clearly and conspicuously.

The Deep Dive: FTC Updates Endorsement Guides For Modern ...

The new Endorsement Guides caution that many forms of disclosure built into platforms may not be sufficient. As such, the FTC recommends that ...

FTC Guidelines - Kajabi Help Center

If you include your endorsement and/or link in any social media posts, you must include the FTC disclosure. You can use hashtags to disclose ...

Not So Sweet Consequences for Trade Associations and Influencers ...

Not So Sweet Consequences for Trade Associations and Influencers Who Didn't Follow FTC's Endorsement Guides ... Earlier this year the Federal ...

FTC's Endorsement Guide Maintains Focus on Transparency ...

FTC's Endorsement Guide Maintains Focus on Transparency, Deceptiveness ... In a sense, some of the Federal Trade Commission's (FTC) communication ...

Navigate FTC Guidelines: Our Guide to Endorsements - Mavely

FTC's Endorsements Guidelines are essential for maintaining honesty and transparency in consumer endorsements. Businesses and influencers must ...

FTC Releases Updated Endorsement Guides and Proposes New ...

Yesterday, the Federal Trade Commission released its updated Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Federal Trade Commission announces changes to the endorsement ...

In a long-awaited move, on June 29, 2023, the Federal Trade Commission (FTC) significantly updated its endorsement guidelines.

All Eyes on Influencers: How the FTC's Revised Endorsement ...

The Endorsement Guidelines outline what types of marketing tactics may be unfair or deceptive in violation of the FTC Act. ... The guides were ...

2023 Updates to FTC Endorsement Guides - Lexology

Material connections between an advertiser and endorser must be disclosed, where a “material connection” is one that would affect the weight or ...

Updated FTC Endorsement Guides

FTC Endorsement Guides: Advertisers who use endorsements or reviews in their ads need to understand the updated guidance.

FTC Issues Final Rule on Consumer Reviews and Testimonials

The Final Rule formally prohibits certain practices identified as unfair or deceptive in the updated Guides Concerning the Use of Endorsements ...

FTC Revamps the “Guides Concerning the Use of Endorsements ...

The U.S. Federal Trade Commission (“FTC” or “the Commission”) maintains Guides Concerning Use of Endorsements and Testimonials in.