How Google Defended Itself in the Ad Tech Antitrust Trial

Here's how Google could defend itself in the latest major antitrust case

Among Big Tech companies, Google has the clearest monopoly · Prioritizes its own products in search results (think restaurant or travel listings) ...

Antitrust Suit Against Google: What are the Broader Implications for ...

As the lawsuit scrutinizes Google's data practices, it could influence broader conversations about data privacy in ad tech. With consumers ...

Google Prepares for Second Antitrust Battle as DOJ Targets Its Ads ...

The Justice Department's lawsuit Tuesday, filed in federal court, requested a jury trial over its claims that Google has engaged in ...

US v Google Antitrust Trial Transcripts - The Capitol Forum

US v Google Trial Transcript ... Google's exclusive contracts to make its search engine the default on mobile devices and browsers—not the defaults themselves— ...

Google in Court: What to Know About the DOJ's Adtech Lawsuit

The DOJ alleges that Google has maintained dominance in these markets primarily through systematic acquisition of its major competitors.

Ad tech lawsuits against Google: what publishers need to know

The lawsuit presents a timeline of Google's monopoly beginning with the launch, in the early 2000s, of both a tech tool that helped advertisers ...

Google v DoJ: Week One Court Report - ExchangeWire.com

Witnesses highlighted the challenges of switching ad servers and how Google's practices stifled competition. Google, in turn, defended itself as ...

NBC News - A judge ruled that Google has held a monopoly...

A judge ruled that Google has held a monopoly in internet search, marking the biggest antitrust ruling in the tech in over 20 years ago. Google is defending ...

Antitrust Suits in U.S. and E.U. Mean Fines and Trials for Apple and ...

Google's been accused of all sorts of antitrust violations recently, but right now its legal team is tightly focused on defending the tech ...

CMA suggests Google has abused dominant positions in adtech

An investigation by the Competition & Markets Authority (CMA) provisionally ruled that Google has abused its dominant positions in open-display adtech.

Google Argues Closed Ad Ecosystem Enhances Security Amid DOJ ...

Google is defending itself against claims of anticompetitive behavior by emphasizing the security benefits of a closed ad ecosystem.

Big Tech Antitrust Scrutiny | TALG®

The DOJ explained that competition from Google's rivals has been stifled because of certain deals Google entered with other companies, in ...

verizon google antitrust trial - The Economic Times

A federal judge has ruled Google has a monopoly on online search and has been illegally defending that monopoly for years. But what should t... 13 Aug, 2024, ...

Innovation or monopolization? Examining Google's argument in the ...

Google faces its second antitrust trial, with the US Department of Justice (DOJ) alleging the tech giant has illegally monopolized the ad tech space.

In US v. Google, YouTube's CEO Defends the Google Way - Slashdot

Google's acquisition strategy in online advertising has come under scrutiny in the U.S. antitrust trial against the tech giant. Neal Mohan ...

Google faces antitrust lawsuit over advertising tech | ktvb.com

Google finds itself in another antitrust lawsuit — this time over its advertising technology ... The Justice Department and a coalition of states ...

Google Wins $1.66bn Legal Battle - Newsweek

Google wins a $1.66 billion legal fight with the EU over its ads. Court say errors made in assessing the tech giant's contracts.

Google claims ad market remains competitive as it rests in antitrust trial

The Justice Department characterizes Google as a monopoly, but Google contends that the government misstates how the ad market works. The tech giant argues ...

Google faces antitrust lawsuit over advertising tech | wnep.com

The regulators contend that Google built, acquired and maintains a monopoly over the technology that matches online publishers to advertisers.

Privacy, Power and Programmatic Ads: The Implications of Google's ...

At the heart of the trial is the tech giant's control over digital ad technology, which underpins nearly all programmatic advertising. Brands, ...