The Problem with Fashion Brands that Call Themselves

Social Media Marketing for Fashion Brands: A Strategy That Works…

So, ditch the traditional call center approach and train your fashion brand's social media team to deal with customer service issues. Pretty ...

Greenwashing examples for 2023 & 2024 | Worst products & brands

H&M & Fast Fashion. Year: 2021; Who called it out: Changing Markets Foundation; Type of greenwashing: insincere sustainable fashion claims ...

A Brand is Not a Way of Life: The Fallacy of Lifestyle Brands

According to a study published in the Journal of Marketing, going from functional branding to lifestyle positioning sets companies up for ...

Sustainable fashion worldwide - statistics & facts - Statista

Material issues for clothing companies worldwide 2023. Leading ... Contact Meredith Alda. Meredith Alda. Sales Manager– Contact (United ...

Fashion companies use greenwashing to lie to consumers

“Greenwashing” refers to fashion companies claiming that their products are environmentally friendly, when often they are not. Examples of ...

Fast Fashion Brands to Avoid - Zero Waste Memoirs

In a nutshell, fast fashion brands to avoid are those who constantly produce high volumes of clothing throughout the year. They employ cheap ...

'Sustainable' 'Eco-friendly' 'Ethical': Is It Really Time To Ditch These ...

Sustainability is what every fashion brand should be gravitating towards. Banning yourself from discussing it means you have to rethink your ...

5 Killer Ideas To Market Your Clothing Brand | SpellBrand®

Indian Fashion Brand ... Since 1998, Mash has helped conscious brands differentiate themselves and AWAKEN through Brand Strategy and Brand Identity Design.

11 Fashion Brands Doing Body Positivity Right - The Luupe

... themselves represented in media through their favorite brands. Still, some companies have worked earnestly to bring the true message of body positivity to ...

Fashion Is Still Rife with Greenwashing; But There Is a Bigger ...

With the tough target of meeting the UN Sustainable Development Goals by 2030, we need companies to be genuinely pulling together, not hiding ...

Fast fashion | History, Definition, Brands, Companies, Environmental ...

... clothing that often mimics popular styles of fashion labels, big-name brands, and independent designers ... itself. The term is derived ...

How recycled material could make fashion more sustainable

Scaling recycled material is often seen as a chicken and egg problem: a market for recycled materials can't exist until fashion brands commit to ...

Fast-fashion brands increase the use of polluting plastic… | COSH!

One of the most troubling revelations in the Fashion's Plastic Paralysis report is how major fashion brands are adopting tactics from the ...

5 Ideas to Become a Sustainable Fashion Brand Company - Greenly

Consumers aren't the only ones contributing to the waste problem. Fashion brands also landfill or burn unsold stock, and these practices often ...

Talk of sustainability is hollow until fashion brands pay their workers

Sustainability is the fashion buzzword brands love to promote, yet many knowingly overlook a key element: there is nothing sustainable about ...

Top Consumer Trends That Affect Fashion Brands - Netguru

Customers expect fashion brands to offer products that cater to a diverse range of body types, sizes, and skin tones. Brands that fail to do so ...

Uniqlo - The Strategy Behind The Japanese Fast Fashion Retail Brand

Company financials are completely transparent to employees and sales and charted and posted daily. The brand also places a huge emphasis on its retail store ...

Will Banana Republic ever be forced to change its name?

As many companies have changed their names in response to customer outrage, one of the country's most popular fashion brands has continued ...

Fashion and Business: The Perfect Pair - | St. Catherine University

Strategic brand positioning helps businesses differentiate themselves from competitors and build lasting connections with consumers.

THE DESIGNER FORMERLY KNOWN AS…INTELLECTUAL ...

While developing their personal names as fashion brands, designers should be aware that there are a number of risks that they could encounter at the outset.