The Science of Viral Content
The Science of Virality: How Content Goes 'Viral' on Social Media
In the digital age, going viral is the holy grail of social media marketing. Viral content spreads rapidly across the internet, ...
The science behind viral videos - Pursuit - The University of Melbourne
It's the Holy Grail for marketers – understanding what makes a video ad go viral. Research usually looks at what makes people share, ...
Viral Content Science: Why Some Posts Go Viral & Others Fail -
Emotionally charged content often goes viral because it resonates on a human level. Timing is critical; aligning your post with trending ...
The Science of Creating Viral Content - FasterCapital
So, if you want to create viral content, focus on positive emotions like happiness, hope, and love. Write headlines and stories that make people ...
Viral Marketing and How to Craft Contagious Content - Coursera
Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use ...
The Science Behind The Viral Share Effect
Getting people to have an emotional reaction to an article can help it's viral share statistics. Practical, positive feeling articles get the most shares.
The Psychology of Social Sharing: What Makes Content Go Viral
Social sharing is the act of spreading content across social media platforms, from Facebook memes to LinkedIn articles, Instagram stories to Twitter/X threads.
Viral Marketing and How to Craft Contagious Content
Viral marketing is a digital marketing strategy that involves creating content that is widely shared and talked about online. The term "viral" refers to the ...
Emotions, Arousal, and the Science Behind Why Stories Get Shared
Research by Jonah Berger and Katherine Milkman shows that viral content is driven by emotional transmission and arousal. They studied 7,000 ...
VIRAL MARKETING - Ehrenberg-Bass Institute for Marketing Science
Viral Marketing: The science of sharing is the first in a series of books to be published by the Ehrenberg-Bass Institute for Marketing Science and Oxford ...
Brain Scans Reveal Exactly Why Certain Things Go Viral Online
"Our current study demonstrates how tapping into the brain would help content creators optimize their messaging," Falk and Chan said. "We are ...
How to Make Your Content Go Viral - Jonah Berger
No one can predict what will go viral. You might as well buy a lottery ticket. And that's a great theory — except for the fact that it's completely wrong.
The Science Behind Crafting Contagious Content - Entrepreneur
And that visceral response is what separates viral breakouts from busts, according to Jonah Berger, marketing professor at the Wharton School at ...
Viral Videos: A Guide to the Imperfect Art - HubSpot Blog
Virality. Many brands want to go viral, but it's more of a mystery to create viral content in a digital age where the most unpredictable ...
Revealed: The Science Behind Virality [Infographic] - Outgrow
Viral marketing, as we know it today, has evolved over time. And thanks to researchers like Jonah Berger, we know how. The facts they have ...
Going Viral: Factors That Lead Videos to Become Internet Phenomena
This research can be very helpful in assisting companies with video marketing campaigns. For example, Old Spice's recent YouTube campaign has gone viral and has ...
Memetics and the science of going viral - The Conversation
Memetics suggests that there are real benefits to pairing a strong meme (using Dawkins' original definition) with digital and other content.
The Science Behind Viral Social Content - DMA Solutions
Fear and sadness are low-dominance emotions, while anger and admiration are high-dominance because they are more likely to generate an urge to ...
6 Factors That Make Content Go Viral « SEOPressor
The next thing you know, everyone is already talking about it. This is virality. We all know how essential it is to have our content go viral, ...
Viral Marketing: The Science of Sharing - Karen Nelson-Field
Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of ...